Tips of managing your online sales
- Add Your Product
- Photos for your Products
- Managing Your Inventory
- Adding product options
- Organizing and Tagging Your Products
- Setting Shipping Details
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Add Your Product
Writing product titles and descriptions
Your product title should make it clear what the product is. This is what customers will see as they browse your store and what will help them find what they’re looking for in your catalog. Try to keep it short and use your product description or variants to surface other specific information or product options, such as colors or sizes.
Product descriptions describe and sell your product. When writing them, keep the following in mind:
- Know who you’re speaking to. Think about what your customer needs to know to feel confident buying your product and try to communicate it in your description.
- Highlight incentives. Consider what features, benefits, and offers really matter—and cut the fluff. Many stores mix text and icons to quickly communicate these selling points on their product pages.
- Anticipate common questions or objections. What might make a customer hesitate to buy? Are they afraid of buying the wrong size? Do they need allergen information?
- Make your text easy to scan. Make your descriptions easier to read with short paragraphs, bullet points, subheadings, bolded text, etc. Or use nested navigation to organize information into tabs.
- Help customers see themselves using your product. Customers can’t taste, feel, touch, or try on your products. List the materials you use, include a size chart, etc.
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Photos for your Products
Uploading product photos or other media
On most ecommerce platforms, you can upload visual media that helps you share richer details about your products: photos, GIFs, videos, or even 3D models.
Presentation makes all the difference. Help customers imagine owning your product. Help them see it in action or proudly displayed in their space. Here are a few points to remember:
- Use high-quality photos. Avoid blurry, poorly lit, or low-resolution images.
- Maintain the same aspect ratio. A consistent aspect ratio ensures that all your photos appear the same size. This creates a cleaner, more professional appearance when you create your online store.
- Use the tools you have. If you’re on a budget, many smartphones are capable of shooting high-quality product photos. Use free photo editing tools to touch them up.
- Add necessary details. Edit the alt text for accessibility (describe your photo visually so it can be accessible to screen readers).
Tip: For products where the customer might need more visual information, such as clothing or jewelry, using multiple photos that offer additional angles or details can help improve customer trust.
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Setting Your Price
Several variables can influence how you price your products, such as shipping costs, raw materials, overhead like rent or employees, the cost of your time, and, perhaps most important, the perceived quality of your products.
You can always revisit and adjust your prices based on what you learn after you start marketing. You may discover that customers are actually willing to pay more for your products, or you may find creative ways to cut costs and increase the average value of every order you get.
Check out our online calculator to set a price with guaranteed margin.
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Managing Your Inventory
Your inventory determines how many products a brand can make and sell in a given timeframe and is a prime indicator of what’s hot and what’s not. Managing your inventory should be at the top of your to-do list, as it can offer vital insight into your company’s health. Controlling your inventory strategically will ensure you never have too much or too little stock, both of which can damage your bottom line.
Some terms you may encounter in online store admin:
- SKU. A stock keeping unit (SKU) is used to track and manage your inventory for specific products and variants. Create a consistent system using numbers or letters that makes it easy for you to identify what the exact item is at a glance.
- Bar code. Bar codes (UPC, GTIN, etc.) are typically used if you’re reselling products or eventually want to add scannable bar codes to your items for easier inventory management.
- Quantity. This is how much of a specific product you have on hand.
A Brief Look at Inventory Control
- ABC Analysis: ABC analysis categorizes inventory based on its value. Items grouped in the “A” grade are expensive, high-ticket items usually held in small quantities. They have the highest annual consumption value and therefore generate the biggest percentage of revenue. “B” grade items are mid-range products with average sales and stock volumes. “C” grade products are typically low-value, low-cost items that have high sales and therefore require large inventories.
- FIFO and LIFO Valuation: First-in, first-out (FIFO) is an inventory valuation method that assumes the first products produced or acquired were sold first. To calculate FIFO, you need to determine the cost of your oldest inventory and multiply it by the amount of inventory sold. Last-in, first-out (LIFO) is the opposite of FIFO. It’s an accounting method that assumes the most recent items added to your inventory are the first to be sold. Both methods focus on how items move in and out of a warehouse based on their age.
- Batch Tracking: Batch tracking groups inventory items together based on their date of manufacture. Utilizing batch tracking helps you to monitor the inventory’s source, destination, and expiration dates, based on the materials used.
- Safety Stock: Safety stock is an inventory control method used to tackle market volatility: companies order more goods than needed to prevent understocking, in order to create a safety net. Ensuring you have the right amount of stock at the right time reduces storage costs and makes sure you have enough inventory to meet customer demands. When you successfully manage your inventory, you can evaluate your ongoing assets and prevent paying too much for inventory you don’t need.
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Adding product options
If your product comes with different variants, like sizes or colors, instead of adding each one as its own product, you can simply add them as variants of the same product. Each option can have its own image, price, tracked inventory, and individual settings associated with it.
You can even drill down further on your options, for example, offering multiple colors that each come in different sizes.
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Organizing and Tagging Your Products
Celebraez will offer other fields on the product page builder to help you better organize your catalog. Some of the fields include:
Product availability: Set your product inventory. Product will become available when quantity is greater than 0.
Product type: This is a product category that you can use to identify certain products (e.g., t-shirt).
Tags: Tags are keywords that you can associate with your product. You can add multiple tags to a product to help customers find it through your online store’s search bar. Celebraez has a list of tags that you can choose from to sort them into relevant categories. For Premium Plan vendors, you will be able to create up to 3 tags/collections to distinguish your brand and products on the platform. It would allow customers to browse your products as in a dedicated store page of your own.
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Setting Shipping Details
Shipping options are flat rates with the following options. To set shipping cost for your product, you can use the weight setting to set the shipping cost to your customers. The weight is not real and not visible to customers, it is only to decide the shipping cost you would like to set.
- Free Shipping: set product weight to 0.5kg
- Flat ¥500: set product weight to 1.5kg
- Flat ¥1000: set product weight to 2.5kg
Free shipping is a powerful tool that benefits both sellers and customers. It can significantly boost conversion rates, increase average order values, and provide a competitive edge in the marketplace. Customers appreciate the transparency and cost savings, leading to higher satisfaction and loyalty. Try our price calculator with a free shipping option and a guaranteed margin.
- Vendor Portal Instructions: More
- Store Fees, Plans, and Discount: More
- Pricing Strategy: More
- Price Calculator: check your price
- Tips of managing your online sales: More